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Tropical Citrus Milk Tea
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Our Matcha Milk Tea consists of matcha powder made from finely ground green tea leaves imported from Kyoto, Japan.
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Traditional tea from the beautiful country of Thailand, made from a mixture of Ceylon Black tea and spices.
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A hand-crafted blend of our fresh taro imported from Southeast Asia along with Jasmine tea.
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An all-time favorite, made up of naturally-sourced brown sugar syrup and mixed with our signature black tea.
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The perfect blend of mango, pineapple, and orange mixed with green tea.
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All drinks can be made with your choice of milk. Toppings are an additional cost.
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UX CASE STUDY:
UX CASE STUDY:
Mobile App
Mobile App
Overview
Overview
Author
Author
Author
Melanie Castillo
Melanie Castillo
Melanie Castillo
UX Researcher/Designer
UX Researcher/Designer
UX Researcher/Designer
Purpose
Purpose
Purpose
To create an app that allows customers to easily place orders for pickup, track reward points, and view menu options.
To create an app that allows customers to easily place orders for pickup, track reward points, and view menu options.
Time Frame
Time Frame
Time Frame
Jul.2023-Sept.2023
Jul.2023-Sept.2023
Jul.2023-Sept.2023
3 MONTHS
3 MONTHS
Project Description
Project Description
Boba tea has seen a significant rise in popularity across the globe within recent years. According to a CLSA survey conducted in 2021, 94% of consumers between the ages of 20 and 29 purchased boba tea within the past three months. In addition, the demand for mobile ordering apps is higher than ever after the pandemic. That’s where the Boss Boba Cafe mobile ordering app comes into play.
Boba tea has seen a significant rise in popularity across the globe within recent years. According to a CLSA survey conducted in 2021, 94% of consumers between the ages of 20 and 29 purchased boba tea within the past three months. In addition, the demand for mobile ordering apps is higher than ever after the pandemic. That’s where the Boss Boba Cafe mobile ordering app comes into play.
Boba tea has seen a significant rise in popularity across the globe within recent years. According to a CLSA survey conducted in 2021, 94% of consumers between the ages of 20 and 29 purchased boba tea within the past three months. In addition, the demand for mobile ordering apps is higher than ever after the pandemic. That’s where the Boss Boba Cafe mobile ordering app comes into play.
The purpose of creating this app is to improve the user experience for the customers of Boss Boba Cafe by allowing them to order, earn rewards, view the menu, and more, from their mobile device. This app will allow customers to order comfortably and on their own schedule, without the hassle of long lines.
The purpose of creating this app is to improve the user experience for the customers of Boss Boba Cafe by allowing them to order, earn rewards, view the menu, and more, from their mobile device. This app will allow customers to order comfortably and on their own schedule, without the hassle of long lines.
The purpose of creating this app is to improve the user experience for the customers of Boss Boba Cafe by allowing them to order, earn rewards, view the menu, and more, from their mobile device. This app will allow customers to order comfortably and on their own schedule, without the hassle of long lines.
The Problem
The Problem
The Problem
People want to order food and drinks but due to long lines or their busy schedules, it is difficult to order inside the store.
People want to order food and drinks but due to long lines or their busy schedules, it is difficult to order inside the store.
People want to order food and drinks but due to long lines or their busy schedules, it is difficult to order inside the store.
The Solution
The Solution
The Solution
Create a mobile ordering app for Boss Boba Cafe Customers that allows them to check the menu, order for pickup, and avoid standing in long lines.
Create a mobile ordering app for Boss Boba Cafe Customers that allows them to check the menu, order for pickup, and avoid standing in long lines.
Create a mobile ordering app for Boss Boba Cafe Customers that allows them to check the menu, order for pickup, and avoid standing in long lines.
The Design Process
The Design Process
Empathize
Empathize
Empathize
Research User Needs
Research
User Needs
Research User Needs
1
1
Define
Define
Define
Identify Problems
Identify
Problems
Identify Problems
2
2
Ideate
Ideate
Ideate
Brainstorm Solutions
Brainstorm
Solutions
Brainstorm Solutions
3
3
Prototype
Prototype
Prototype
Create Solutions
Create
Solutions
Create Solutions
4
4
Test
Test
Test
Test Solutions
Test Solutions
Test Solutions
5
5
Research Questions
Research
Questions
What are the primary motivations and goals of users when using a mobile cafe ordering app?
What are the primary motivations and goals of users when using a mobile cafe ordering app?
What emotions or feelings do users associate with using the app, and how does it contribute to their overall cafe experience?
What emotions or feelings do users associate with using the app, and how does it contribute to their overall cafe experience?
How often do users visit cafes, and what factors influence their decision to order from a cafe's mobile app versus visiting in-person?
How often do users visit cafes, and what factors influence their decision to order from a cafe's mobile app versus visiting in-person?
Personas
Samuel Garcia
Age: 20
Occupation: Student
Location: Cooper City, FL
"after a long day of studying, it's important to relax and indulge."
Samuel is a sophomore college student majoring in Marketing. He's an avid coffee lover and enjoys spending time at coffee shops where he can study, socialize with friends, or simply relax. Samuel frequently uses various social media platforms to stay updated on the latest trends, including new coffee flavors and limited-time offers.
Goals
• Explore new coffee blends and specialty beverages.
• Create engaging content on social media to share experiences.
• Engage with brands on social media to stay updated on trends.
Frustrations
• Feeling overwhelmed due to a busy college schedule.
• Frustration with slow ordering processes in some food apps.
• Difficulty in managing expenses while enjoying food and drinks as a college student.
Samuel Garcia
Age: 20
Occupation: Student
Location: Cooper City, FL
"after a long day of studying, it's important to relax and indulge."
Samuel is a sophomore college student majoring in Marketing. He's an avid coffee lover and enjoys spending time at coffee shops where he can study, socialize with friends, or simply relax. Samuel frequently uses various social media platforms to stay updated on the latest trends, including new coffee flavors and limited-time offers.
Goals
• Explore new coffee blends and specialty beverages.
• Create engaging content on social media to share experiences.
• Engage with brands on social media to stay updated on trends.
Frustrations
• Feeling overwhelmed due to a busy college schedule.
• Frustration with slow ordering processes in some food apps.
• Difficulty in managing expenses while enjoying food and drinks as a college student.
Samuel Garcia
Age: 20
Occupation: Student
Location: Cooper City, FL
"after a long day of studying, it's important to relax and indulge."
Samuel is a sophomore college student majoring in Marketing. He's an avid coffee lover and enjoys spending time at coffee shops where he can study, socialize with friends, or simply relax. Samuel frequently uses various social media platforms to stay updated on the latest trends, including new coffee flavors and limited-time offers.
Goals
• Explore new coffee blends and specialty beverages.
• Create engaging content on social media to share experiences.
• Engage with brands on social media to stay updated on trends.
Frustrations
• Feeling overwhelmed due to a busy college schedule.
• Frustration with slow ordering processes in some food apps.
• Difficulty in managing expenses while enjoying food and drinks as a college student.
Samuel Garcia
Age: 20
Occupation: Student
Location: Cooper City, FL
"after a long day of studying, it's important to relax and indulge."
Samuel is a sophomore college student majoring in Marketing. He's an avid coffee lover and enjoys spending time at coffee shops where he can study, socialize with friends, or simply relax. Samuel frequently uses various social media platforms to stay updated on the latest trends, including new coffee flavors and limited-time offers.
Goals
• Explore new coffee blends and specialty beverages.
• Create engaging content on social media to share experiences.
• Engage with brands on social media to stay updated on trends.
Frustrations
• Feeling overwhelmed due to a busy college schedule.
• Frustration with slow ordering processes in some food apps.
• Difficulty in managing expenses while enjoying food and drinks as a college student.
Samuel Garcia
Age: 20
Occupation: Student
Location: Cooper City, FL
"after a long day of studying, it's important to relax and indulge."
Samuel is a sophomore college student majoring in Marketing. He's an avid coffee lover and enjoys spending time at coffee shops where he can study, socialize with friends, or simply relax. Samuel frequently uses various social media platforms to stay updated on the latest trends, including new coffee flavors and limited-time offers.
Goals
• Explore new coffee blends and specialty beverages.
• Create engaging content on social media to share experiences.
• Engage with brands on social media to stay updated on trends.
Frustrations
• Feeling overwhelmed due to a busy college schedule.
• Frustration with slow ordering processes in some food apps.
• Difficulty in managing expenses while enjoying food and drinks as a college student.
Samuel Garcia
Age: 20
Occupation: Student
Location: Cooper City, FL
"after a long day of studying, it's important to relax and indulge."
Samuel is a sophomore college student majoring in Marketing. He's an avid coffee lover and enjoys spending time at coffee shops where he can study, socialize with friends, or simply relax. Samuel frequently uses various social media platforms to stay updated on the latest trends, including new coffee flavors and limited-time offers.
Goals
• Explore new coffee blends and specialty beverages.
• Create engaging content on social media to share experiences.
• Engage with brands on social media to stay updated on trends.
Frustrations
• Feeling overwhelmed due to a busy college schedule.
• Frustration with slow ordering processes in some food apps.
• Difficulty in managing expenses while enjoying food and drinks as a college student.
Samuel Garcia
Age: 20
Occupation: Student
Location: Cooper City, FL
"after a long day of studying, it's important to relax and indulge."
Samuel is a sophomore college student majoring in Marketing. He's an avid coffee lover and enjoys spending time at coffee shops where he can study, socialize with friends, or simply relax. Samuel frequently uses various social media platforms to stay updated on the latest trends, including new coffee flavors and limited-time offers.
Goals
• Explore new coffee blends and specialty beverages.
• Create engaging content on social media to share experiences.
• Engage with brands on social media to stay updated on trends.
Frustrations
• Feeling overwhelmed due to a busy college schedule.
• Frustration with slow ordering processes in some food apps.
• Difficulty in managing expenses while enjoying food and drinks as a college student.
Samuel Garcia
Age: 20
Occupation: Student
Location: Cooper City, FL
"after a long day of studying, it's important to relax and indulge."
Samuel is a sophomore college student majoring in Marketing. He's an avid coffee lover and enjoys spending time at coffee shops where he can study, socialize with friends, or simply relax. Samuel frequently uses various social media platforms to stay updated on the latest trends, including new coffee flavors and limited-time offers.
Goals
• Explore new coffee blends and specialty beverages.
• Create engaging content on social media to share experiences.
• Engage with brands on social media to stay updated on trends.
Frustrations
• Feeling overwhelmed due to a busy college schedule.
• Frustration with slow ordering processes in some food apps.
• Difficulty in managing expenses while enjoying food and drinks as a college student.
Rebeca Collins
Age: 40
Occupation: Accountant
Location: Aventura, FL
"as a full-time worker and mother, convenience is a priority in my hectic life."
Rebeca is an accountant with over 15 years of experience in financial management. She also has a husband and two teenage daughters. She leads a busy life and values efficiency in her daily routines. Despite her demanding schedule, Rebeca enjoys taking breaks to relax at local cafes, both alone on her breaks from work, as well as together with her two daughters.
Goals
• Achieve a fulfilling work-life balance.
• Pursue personal relaxation and growth.
• Find ways to fit family-time into busy schedule.
Frustrations
• Limited time during breaks to immerse in the cafe experience.
• Frustration when cafes are overcrowded or noisy, hindering relaxation.
• Wishing for a more efficient process for ordering, especially during work breaks.
Rebeca Collins
Age: 40
Occupation: Accountant
Location: Aventura, FL
"as a full-time worker and mother, convenience is a priority in my hectic life."
Rebeca is an accountant with over 15 years of experience in financial management. She also has a husband and two teenage daughters. She leads a busy life and values efficiency in her daily routines. Despite her demanding schedule, Rebeca enjoys taking breaks to relax at local cafes, both alone on her breaks from work, as well as together with her two daughters.
Goals
• Achieve a fulfilling work-life balance.
• Pursue personal relaxation and growth.
• Find ways to fit family-time into busy schedule.
Frustrations
• Limited time during breaks to immerse in the cafe experience.
• Frustration when cafes are overcrowded or noisy, hindering relaxation.
• Wishing for a more efficient process for ordering, especially during work breaks.
Rebeca Collins
Age: 40
Occupation: Accountant
Location: Aventura, FL
"as a full-time worker and mother, convenience is a priority in my hectic life."
Rebeca is an accountant with over 15 years of experience in financial management. She also has a husband and two teenage daughters. She leads a busy life and values efficiency in her daily routines. Despite her demanding schedule, Rebeca enjoys taking breaks to relax at local cafes, both alone on her breaks from work, as well as together with her two daughters.
Goals
• Achieve a fulfilling work-life balance.
• Pursue personal relaxation and growth.
• Find ways to fit family-time into busy schedule.
Frustrations
• Limited time during breaks to immerse in the cafe experience.
• Frustration when cafes are overcrowded or noisy, hindering relaxation.
• Wishing for a more efficient process for ordering, especially during work breaks.
Rebeca Collins
Age: 40
Occupation: Accountant
Location: Aventura, FL
"as a full-time worker and mother, convenience is a priority in my hectic life."
Rebeca is an accountant with over 15 years of experience in financial management. She also has a husband and two teenage daughters. She leads a busy life and values efficiency in her daily routines. Despite her demanding schedule, Rebeca enjoys taking breaks to relax at local cafes, both alone on her breaks from work, as well as together with her two daughters.
Goals
• Achieve a fulfilling work-life balance.
• Pursue personal relaxation and growth.
• Find ways to fit family-time into busy schedule.
Frustrations
• Limited time during breaks to immerse in the cafe experience.
• Frustration when cafes are overcrowded or noisy, hindering relaxation.
• Wishing for a more efficient process for ordering, especially during work breaks.
Rebeca Collins
Age: 40
Occupation: Accountant
Location: Aventura, FL
"as a full-time worker and mother, convenience is a priority in my hectic life."
Rebeca is an accountant with over 15 years of experience in financial management. She also has a husband and two teenage daughters. She leads a busy life and values efficiency in her daily routines. Despite her demanding schedule, Rebeca enjoys taking breaks to relax at local cafes, both alone on her breaks from work, as well as together with her two daughters.
Goals
• Achieve a fulfilling work-life balance.
• Pursue personal relaxation and growth.
• Find ways to fit family-time into busy schedule.
Frustrations
• Limited time during breaks to immerse in the cafe experience.
• Frustration when cafes are overcrowded or noisy, hindering relaxation.
• Wishing for a more efficient process for ordering, especially during work breaks.
Rebeca Collins
Age: 40
Occupation: Accountant
Location: Aventura, FL
"as a full-time worker and mother, convenience is a priority in my hectic life."
Rebeca is an accountant with over 15 years of experience in financial management. She also has a husband and two teenage daughters. She leads a busy life and values efficiency in her daily routines. Despite her demanding schedule, Rebeca enjoys taking breaks to relax at local cafes, both alone on her breaks from work, as well as together with her two daughters.
Goals
• Achieve a fulfilling work-life balance.
• Pursue personal relaxation and growth.
• Find ways to fit family-time into busy schedule.
Frustrations
• Limited time during breaks to immerse in the cafe experience.
• Frustration when cafes are overcrowded or noisy, hindering relaxation.
• Wishing for a more efficient process for ordering, especially during work breaks.
Rebeca Collins
Age: 40
Occupation: Accountant
Location: Aventura, FL
"as a full-time worker and mother, convenience is a priority in my hectic life."
Rebeca is an accountant with over 15 years of experience in financial management. She also has a husband and two teenage daughters. She leads a busy life and values efficiency in her daily routines. Despite her demanding schedule, Rebeca enjoys taking breaks to relax at local cafes, both alone on her breaks from work, as well as together with her two daughters.
Goals
• Achieve a fulfilling work-life balance.
• Pursue personal relaxation and growth.
• Find ways to fit family-time into busy schedule.
Frustrations
• Limited time during breaks to immerse in the cafe experience.
• Frustration when cafes are overcrowded or noisy, hindering relaxation.
• Wishing for a more efficient process for ordering, especially during work breaks.
Rebeca Collins
Age: 40
Occupation: Accountant
Location: Aventura, FL
"as a full-time worker and mother, convenience is a priority in my hectic life."
Rebeca is an accountant with over 15 years of experience in financial management. She also has a husband and two teenage daughters. She leads a busy life and values efficiency in her daily routines. Despite her demanding schedule, Rebeca enjoys taking breaks to relax at local cafes, both alone on her breaks from work, as well as together with her two daughters.
Goals
• Achieve a fulfilling work-life balance.
• Pursue personal relaxation and growth.
• Find ways to fit family-time into busy schedule.
Frustrations
• Limited time during breaks to immerse in the cafe experience.
• Frustration when cafes are overcrowded or noisy, hindering relaxation.
• Wishing for a more efficient process for ordering, especially during work breaks.
Design
After researching the target market, identifying user goals and frustrations, and analyzing user flow, the direction of the design was decided. The main priority when designing this app was to focus on ease-of-use and simplicity.
After researching the target market, identifying user goals and frustrations, and analyzing user flow, the direction of the design was decided. The main priority when designing this app was to focus on ease-of-use and simplicity.
After researching the target market, identifying user goals and frustrations, and analyzing user flow, the direction of the design was decided. The main priority when designing this app was to focus on ease-of-use and simplicity.
Fonts
Manrope Bold
Manrope Bold
Manrope Semibold
Manrope Semibold
Manrope Semibold
Manrope Regular
Manrope Regular
Manrope Regular
Manrope Bold
Primary Colors
#FFFFFF
#FFFFFF
#412B16
#412B16
#D4EEB2
#D4EEB2
Visit the Boss Boba Cafe App Prototype page for a more in-depth view of the design.
Visit the Boss Boba Cafe App Prototype page for a more in-depth view of the design.
Testing
Testing
In order to ensure that the design is as user friendly as possible, the prototype was tested by 10 users. The test took place individually and in-person.
In order to ensure that the design is as user friendly as possible, the prototype was tested by 10 users. The test took place individually and in-person.
Test Duration
approximately 10 minutes
approximately 10 minutes
Tasks
Create an account
Place an order
Create an account
Place an order
Feedback
Summary
■
The order process is simple and straightforward.
The order process is simple and straightforward.
The order process is simple and straightforward.
■
More detailed order customization options would be helpful.
More detailed order customization options would be helpful.
More detailed order customization options would be helpful.
Research Answers
Research
Answers
What are the primary motivations and goals of users when using a mobile cafe ordering app?
What are the primary motivations and goals of users when using a mobile cafe ordering app?
What are the primary motivations and goals of users when using a mobile cafe ordering app?
Users typically use a mobile cafe ordering app to conveniently place and customize their cafe orders, save time, and possibly earn rewards or loyalty points.
Users typically use a mobile cafe ordering app to conveniently place and customize their cafe orders, save time, and possibly earn rewards or loyalty points.
Users typically use a mobile cafe ordering app to conveniently place and customize their cafe orders, save time, and possibly earn rewards or loyalty points.
What emotions or feelings do users associate with using the app, and how does it contribute to their overall cafe experience?
What emotions or feelings do users associate with using the app, and how does it contribute to their overall cafe experience?
What emotions or feelings do users associate with using the app and how does it contribute to their overall cafe experience?
Users associate the app with convenience and time-saving benefits. A seamless ordering process contributes positively to their cafe experience.
Users associate the app with convenience and time-saving benefits. A seamless ordering process contributes positively to their cafe experience.
Users associate the app with convenience and time-saving benefits. A seamless ordering process contributes positively to their cafe experience.
How often do users visit cafes, and what factors influence their decision to order from a cafe's mobile app versus visiting in-person?
How often do users visit cafes, and what factors influence their decision to order from a cafe's mobile app versus visiting in-person?
How often do users visit cafes, and what factors influence their decision to order from a cafe's mobile app versus visiting in-person?
Users typically use a mobile cafe ordering app to conveniently place and customize their cafe orders, save time, and possibly earn rewards or loyalty points.
Users typically use a mobile cafe ordering app to conveniently place and customize their cafe orders, save time, and possibly earn rewards or loyalty points.
Users typically use a mobile cafe ordering app to conveniently place and customize their cafe orders, save time, and possibly earn rewards or loyalty points.
To Conclude
To Conclude
Valuable information was obtained throughout the entire research and design process of creating this app.
Valuable information was obtained throughout the entire research and design process of creating this app.
Valuable information was obtained throughout the entire research and design process of creating this app.
After analysis of the user goals, frustrations, and feedback, the answers needed to create the most user friendly design were obtained. This resulted in increased user satisfaction, higher engagement, and improved task efficiency.
After analysis of the user goals, frustrations, and feedback, the answers needed to create the most user friendly design were obtained. This resulted in increased user satisfaction, higher engagement, and improved task efficiency.
After analysis of the user goals, frustrations, and feedback, the answers needed to create the most user friendly design were obtained. This resulted in increased user satisfaction, higher engagement, and improved task efficiency.